Pacific Life


Hi-fi Designs
User Personas
User Testing


Art Direction
Project Mgmt.

Pacific Life wanted more of a conversational approach to their quick quote system that had worked as a two-part system where you can either go right to getting a quote, or go to another section to help map your needs. User testing showed this was very confusing and causing drop off rates, so I created a friendly conversational approach that seems as if you are actually talking to someone and they are talking back. It also streamlined the entire process of 15 questions down to 7 or 8.

Pacific Life

A new conversational approach on the old style long forms.

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