SWELL Clothing Website Redesign

Ecommerce redesign for SWELL Clothing

SWELL, owned by Billabong, wanted to redesign their ecommerce website with a main goal of converting more online sales. Their current website had some UX issues with how it filtered products, displayed relevant information which in the end resulted in loss of sales.

Restructuring the user experience from the ground up

From wire frames to the end design, I redesigned the user experience which resulted in higher sales conversions.

Starting from a wireframe I restructured the user experience. We had a few versions of the checkout pages in order to do A/B tests with control groups.