Big brand, big job
Working with multiple teams to create a new experience.
I worked with multiple development and marketing teams to develop a brand new look and experience for Rubio's Coastal Cantina.
Breating new life into an old layout.
Image is everything.
One of my main recommendations was the imagery had to be extremely high quality to visually tell a story. I started with an idea and wireframes based on what they could and could not do as a brand. The end result was a brand new up to date look and feel that makes their food look bigger than life and keeps the user interested in what they are viewing.